Good
Content Is Not Fluff
Good
content should never be fluff. The
content is never vague. When
you read high
quality content, you know and recognize it. The question is, how do you
create it?
Good,
high quality content is interesting and/or entertaining and
informative. You want your visitors to
feel that they have
received value. Save
your more detailed
information for your subscribers. Save
your best and most detailed information for your customers.
Note
however that you want to give your subscribers information that is
content rich
so they want to know more. One
of the
best teachers in internet marketing said you should always give your
best
content first. The
person that reads it
will think "wow if this is the kind content I get for free, what will I
get in the paid information?" Your
paid information should be of the highest quality.
To
create
explicit, rich content about your niche or topic you should include
details. Make sure
you are exact when
explaining. Do not
use abbreviations or
words that someone may be unfamiliar with unless you explain them.
There are many people who
visit web sites and
become subscribers because they are interested in the subject but are
not fully
knowledgeable about the subject. That's
why they have visited or subscribed. It
is important to share your knowledge in a way that will be helpful to
visitors
learning about your topic.
Make
sure
your audience finds your information important to them. Do not talk
about unrelated issues or
topics. Building a
relationship with
your subscribers is good. But
this does
not mean that you should stray from issues and topics related to your
niche. Your
audience should be able to
relate to why you are giving them the information. Make sure the
information you are giving them
is valid.
Good
sensible information that they can put into use is valuable. Present
them with
information in a
no-nonsense, matter-of-fact way that is realistic to them. Do not and I
mean do not
be boring.
You
want
your audience to automatically think of you when they think of the
information
they have received from you. You
want to
be unforgettable. Your
information
should impress them. You
want them
nodding their heads yes and saying "that was excellent".
Always
give your audience the same respect that you would expect. You are the
expert in your
niche or topic. If
you want your audience to like you and
trust you, give them your best. They
deserve your best. Remember
a happy
customer is a customer forever. The
better the information, the more informative it is. Being as detailed
as you possibly can be,
will set you apart from all the others.
If
you are
just starting out, create your content in small chunks. Start out by
taking 10 minutes a day writing
to your blog. At
the end of the week
look at how much information you have created just with your blog. You
will be able to take
the information from
your blog and create an article or newsletter from the information you
have
already written.
Good
content comes from your heart. It's
your
niche and you're the expert. You
have
the information within you. As
you think
about your niche or topic write these thoughts down or record them. Do
something with them so
you don't forget
them.
There
are
so many uses for content. Multi-purposing
your content is the way to optimize your content creation.
For
example
taking 10 minutes a day to write to your blog can create newsletters
for your
site or your membership. When
using an
auto responder your blog or newsletters will create the information
needed to
send to your subscribers. Ebooks
can be
created from all the above and the list goes on and on.
Most
people do not retain information the first time they read it. It is
beneficial to your
audience to hear the
information several times so they can absorb and retain the
information. So, including the same
information in your
blog, articles and autoresponders is good. Also, you may have different
people reading
each of these and this will
get the most exposure for your information.
Good
content needs to be your best information.
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