The reason the internet was created was to share information.  People still use the Internet to share information or to find out information.  And what is information?  Information is content - so, content is king.

There are two ways to gather information on the internet.  One way is free the other way is paid information.  Whatever you offer on the internet is done with information, whether you are talking about the value of your site, or your product.

Your selling price for information, or content, is determined by the person that is seeking your information.  In other words, how much is a person willing to pay for the information that you have?  How much it costs to put together the information does not show you the value.  The value only comes through the people that are willing to buy.

For example, if I sent you an e-mail and I said that I had a link to some valuable resources that you would be interested in, would it be worth a few dollars to know the information now or would you rather spend a lot of time finding it for yourself?

With hard products the value is determined by the cost to create and manufacture this product.  For example, if you were selling golf clubs the price would be determined by how much it costs to manufacture them plus any overhead costs and shipping.

Some people in the internet have membership sites which charge a monthly fee simply to be informed about new resources on the internet.  The reason it is a value to the members is because it saves time.  Most information you can find available for free.  The value comes into play because it saves you so much time and effort on your part.  What is your time worth?

What does it cost to go to college today? What are you getting from a college education?  What are you actually getting for your money? 

A college education is the passing of information (content) from one person to another.

Now you can be a college of your niche or topic.  Now you can give your students, visitors, subscribers and your customers valuable information they need and charge them accordingly.  With good content you can earn money.  For example, if you have a web site or a blog you can have paid advertising and therefore you can earn money with free content.  Web sites, blogs, newsletters, press releases and free reports can all be used to generate traffic which means you have a following and a subscriber base.

With good information, content, you can actually make money selling your own or other people's products.  For example, e-books, ecourses, and even teleseminars.  The nature of the internet shows that a web site should provide the visitors with information.  The better the information, the more money you can charge for it.  Your web site can be one page or it can have multiple pages.  You can set up a one page web site by using one article, several articles or even a sales letter.

If you want visitors to come to your web site, give them great information.  If they want additional information you can exchange the information for the subscriber’s name and e-mail address.  And for those that want even more information they can purchase this information from you.  Just make sure you are giving them great information that they can use so they will come back time and time again.

When you promote your web site make sure you provide information that is interesting to the reader and makes them want more.  For an example, use articles, press releases and free reports - just make sure it's good information or entertaining content.

If you want the search engine spiders to be interested in your web site make sure the information that you're giving is interesting and relevant to your topic or niche.  This is very important.

Fresh content will give visitors a reason to return to your site plus it'll keep the search engine spiders interested in your site.  You want both to keep coming back.

People will start out visiting your site as a visitor or prospect, then they will become subscribers and customers, and if they really like you they will tell others about your web site, blog, newsletter or e-zine.  When people really like the information that you're providing for them they will start promoting you.  Now you have a viral affect going on.  This is a good thing.  The more people sharing your information around, the more visitors and traffic you will get.

The better your content, the more valuable your content is in many ways.